The inspiration for this campaign came from me trying out Podio, a product that does not directly compete with us but that is in the same general industry.

Below are the emails that were sent to me by Podio that provided the inspiration.

Podio Campaign

Day 1	Day 4	Day 7	Day 15	Day 23	Day 31	Day 42	Day 53	Day 64	Day 75	Day 86

ProcessMaker - eTrial Campaign

Day 1

Day 2

Day 4

Day 7

Day 10

Day 14

Day 19

Day 25

Day 30

Intro email

Thank them for evaluating our software
Tutorials
Webinars
Case studies
Whitepapers

Describe the main ProcessMaker menu items

Home
Designer
Dashboards
KPIs
Admin

Describe some of the key features in the information tab

Process Map
Case History
Change Log
Message History
Case Notes

Process Designer

Dynaforms

Describe our reporting capabilities

Data reporting tools
Dashboards
KPIs
SLA

Describe email notifications

Actions by email
Email events (intermediate & end events)
PMFSendMessage
Task properties

Business Rules

Summary email

Thank them for evaluating our solution
Highlight the features in the campaign in bullet points
Ask them if they want to buy our software

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