...

1. Who are we targeting?
   1. What is the company size?  Is it small companies with few users?  Or is it large companies using the community plan already that just don't need more and don't want to pay more?
   2. Other target?

Definition of Success

1. What does Success or Non Success Look like?
   1. How many sales per month?  
   2. How much revenue per month?
   3. What would it look like if this is not a good idea and should be turned off?

...